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Pure London

September 12, 2021 - September 14, 2021

The UK`s leading fashion trade show for women & men

“Due to the latest UK Government restrictions, it is with great sadness that we have been forced to cancel Pure London’s February 2021 event.

Whilst we had been looking forward to welcoming our exhibitors and visitors back to Pure London in February, the effect of the Government restrictions in response to the coronavirus pandemic is that the event can no longer proceed as planned. Despite this disappointing news, we are delighted to be relaunching our virtual forum, Fashion Together.

Fashion Together will provide a vital platform to help you connect with retailers and showcase the best of your AW21 collection to engaged and purchase-ready buyers. This will take place on 23rd February 2021, with more information coming soon.

In the meantime, we are very excited to announce that we have some very special plans for the physical event to take place 12th – 14th September. Please save this new dateline in your calendar.

I would like to take this opportunity to say thank you for your continued support, encouragement and loyalty, these are very difficult times for us all but please rest assured that the Pure London team is here to help you navigate through. “- Gloria Sandrucci  Event Director – Pure London


September 12, 2021
September 14, 2021


Hyve Group


Olympia London
Hammersmith Road
London, W14 8UX Großbritannien (Vereinigtes Königreich)
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