Philosophy

Philosophy
“Make the Essential Elegance Accessible to all of Us through a vision of Quality & Culture.”
Alpha Studio has been a milestone in the world of knitwear for the past 35 years. Its founder
Franco Rossi gave life to a corporate project, based on the love for quality and respect for
people and their individual value, in a deep fusion with the surrounding area and with the
beauties of the city of Florence.
The company is still led by the Rossi family that carries on, both in the territory and in the
world, the values and style of Alpha Studio. They are always recognizable in every single
model, made with a deep know-how of knitwear and production, which combine both a
reference to tradition and an avant-garde look.
The refined production techniques and its refined materials allow those who wear Alpha
Studio to rediscover the pleasure of enveloping themselves in a unique style. Our customers
are driven into an emotional journey between the tradition of Essential Elegance and
innovative volumes inspired by the art from different cultures of the world.
The exclusive advantage of Alpha Studio is its reachability, it allows to wear extreme quality
at an advantageous price, showing inclusivity to its customers. In the complexity of the
markets, Alpha Studio is the simplicity of the solution.
The Alpha Studio design follows an assertive research, not guided by passing fashions, but by
a precious and universal aesthetic, that is able to keep up with the times.
Wearing Alpha Studio does not only mean wearing a garment of unmistakable quality and
elegance, it also means being part of a family tradition that reflects strong human bonds,
reliability and transparency