Doria 1905

handmade passion

Doria 1905 it’s a line of hats resulting from tradition, craftsmanship and quality: an Italian brand deeply rooted in fashion design tradition of ‚fatto
a mano‘ (handmade production). A timeless classically inspired product, enacting a new way to be modern.

Flat caps, trilbies, cloches, berets, caps, fedoras: these are the expressions of a natural, polished style, an accessible, modern elegance.
The greatest care and attention are devoted to material selection, to detail finishing, respecting ‚made in Italy‘ history and tradition, keeping
those manufacturing, passed down from generation to generation, unchanged, yet innovating them with advanced techniques.
Doria1905 offers a classic hat restyling, made with humour and rigour, inspired by a refined and linear imagination.
Doria1905’s hat is not a mere headgear but a precious accessory, born
from passion, skill and dedication.

Doria 1905, a brand owned by Neo.B-lab, distinguished itself since its beginning by committing to high quality handcrafted manufacturing, and by a constant attention to details. Strong in the U.S. and northern European markets and known in Italy until the mid- ’90s, the brand is now the subject of a strong revival.
The will to anticipate contemporary styles and trends led the firm to enhance its product series, adding straw to felt and texture manufacturing, implementing the
most diverse technical equipment and elaborate milliner’s procedures. Each hat is looked after through every detail, from design to wooden shapes study,
from prototype creation to cutting, ending with the final output.